Everything in this world changes. The old gives way to the new (notice I didn’t say better there). From my perspective, it’s usually down to one of two things as to why things change. Money, you say. Partially. Time maybe? It certainly is a factor. I see these two factors of change as cultural evolution of thinking and technology. I know I may be simplifying things a bit, but this is my blog, so button it.
For example, Telephones have evolved from the clunky behemoths with a big slowly moving dial on the front that was so heavy that on more than occasion if was probably logged into police evidence as a murder weapon, to the sleek and small handheld digital devices we all have today that contain more computing power than the super computer that put men on the moon almost 50 years ago. And with those changes comes a new way of thinking about the concept of the telephone. People choose to text rather than to speak to another human being, countries have altered the way traffic lights work for pedestrians due to these little amazing devices containing a camera, digitals music play, games platform and access to the internet are taking the attention away from clueless people walking across the road where the road become the lights to say, ‘Stop!’.
The change I have hopefully gathered you all here for today is not as impressive and urgent. Not a bit. But never the less it is something close to this movie geek and pop culture nerd. That of the humble video store.
The evolving media mediums have always been a topic of worry for the people making their livings in the medium that previous. Moving pictures was thought to kill radio when they became talkies, television was a possible death blow to the Hollywood studios and their product, home video and the rise of video stores where anyone could rent something that they wanted to watch was seen as a possible death knell to both network television and the Hollywood machine. This is where I am going to stop the ‘next thing that could kill the previous thing’ barrage. Why, you ask. Because after this point, things do really change.
I am fully aware that the Hollywood style movie houses died out and was replaced by multiplexes, but people still go to the movies. Radio no longer air radio dramas and adventures, but get in your car and turn a certain knob and there is music, commercials and chatty disc jockeys to accompany your journey. But what if you wanted to go and rent a movie on DVD or Blu-Ray (VHS having already been replaced)? Sorry to say, no. At least not the way you used to.
The humble video store has been replaced by vending machines that are dodgey at best, digital downloads where you can rent or buy movies or TV shows, online streaming subscription services and the generally cheap DVDs and Blu-Rays on offer to buys in many stores. The video rental stores just haven’t been able to keep up and one by one have been shutting up shop.
I know what you’re thinking, “So what? Thinks are better now than they were.” Different, yes. Better? I’m not so sure. It is true that now you can get your hands on any kind of film ore TV program very quickly, almost instantaneously is some cases, but the revere for the material is not the same.
Now I did already point out this was an opinion of mine and I am looking through these with nostalgia goggles, but I think it is such a same. When I was younger I didn’t read for myself, I read for school. I played with other kids whose parents knew mine. I played the sports my parents wanted me to play. But when we went to the video store, surrounded by thousands of mini movies posters of the VHS cases, I was told I could wonder these isles of imagination a pick something that I wanted to watch. Me. Not Mum or Dad or my sisters or my brother, but me. I was overwhelmed with choice and I almost cried. I chose a VHS tape of the Masters of the Universe. And I watched it three times before it had to be returned. And again, I got to choose something. And one choice turned into two, two to three. And when I was old enough, I would walk or ride my bike down to the local video store and chose whatever I wanted. And I sampled everything I could. Everything I was on the table there was not restrictions. The world opened up for me then, my mind soaked it all in like a sponge, my imagination became mighty and my education began, truly began in the isles of that video store.
Now my adult brain is still soaking up everything I can find, but the experiences of finding what you want is no longer an adventure with a cinematic outcome as close to a religious experience as I can get. It has become a little more clinical. Anticipation replaced with a waiting game with the postman.
The closest to that feeling I have gotten in recent years is going into JB Hi-Fi (anyone outside Australia, it is a huge chain of stores loaded with every kind of media) and wondering the isles viewing the titles on the spines of the DVDs or Blu-rays. I will continue to go to these places and lose myself in the past, when the choices I made helped make me the person I am today.
The last video in my area is closing soon. It is selling off all its stock and closing its doors. I know eras end, and everything changes. It is the one constant in the universe. But we all must mourn the passing of the end of even the smallest things in our lives, because without them, we wouldn’t be who we are, be it man, woman, child or mutant.
I raise my glass to the video rental stores. You will be missed.